Marketing Workbook

Written by 3 Strands
Thursday, 18 June 2009 23:27

This self guided marketing workbook highlights marketing issues that most business enterprises must have an understanding of to make smart marketing decision.3 Strands Marketing’s work book breaks the marketing project into bite size task. Each area has an overview of the concept then the questions that help guide you to make the marketing application yours.

The workbook is designed cafeteria style. You choose what areas you need to work on then proceed from that point. The workbook format makes the unique nature of your enterprise an individual customized market plan. This is no off the shelve solution for your very particular marketing needs.

Price: $99.50,  please contact us if you are interested in acquiring the marketing workbook.

Topics covered in the workbook:

  • Unique Selling Proposition (USP)
  • Advertising
  • Marketing paradigm
  • Market position
  • Market research
  • Customer profile
  • Niche development
  • Competition strategy
  • Promotions strategies
  • Network marketing
  • Public Relations
  • Lead generation
  • Customer base marketing
  • Marketing tracking systems
  • Marketing budget
  • Marketing calendar
  • Events
  • Integrated marketing communication
  • Image development
  • Printing marketing materials
  • Additional income streams
  • Sales skills
  • Selling system
  • Sales people
  • Sales people training
  • Sales management strategies
  • Branding
  • Finding your target market
  • Understanding your target market
  • Reaching your target market
  • Media types
  • Referral system
  • Internet strategy
  • Email
  • Charity alignment 
  • Guerilla marketing
Last Updated ( Friday, 19 June 2009 00:03 )


The art of influencing people is extremely complicated. What to say and how to say it determines if you’re heard or ignored. Who to reach determines success or failure. 3 Strands Marketing can educate you with the marketing know-how you need to tackle any problem.


“Engage,” making “it” happen, doing “it” right. Implementing the marketing plan transforms the vision into reality. Getting the best value for your marketing dollars is the key to asset management. 3 Strands Marketing will help you take a great idea, and turn it into a great business.


Creating impressions to influence makes the marketing message dynamic. Producing an impression that looks like it cost 3 times more to make is the goal of 3 Strands Marketing. We make designing marketing material so much more effective because we understand your marketing message.